Duolingo Uses iPhone Dynamic Island for Ads, Violates Apple Rules

Generally, Apple has strict guidelines for app developers, But You should know that language learning app Duolingo has been found using the iPhone’s Dynamic Island to display advertisements. Obviously, this move violates Apple’s design guidelines, which is pretty serious. Usually, companies try to follow these rules to avoid problems.

Overview

Basically, according to reports from users, Duolingo utilized the Live Activity feature to show promotions for its paid subscription service, dubbed “Super offer,” on both the Lock Screen and Dynamic Island, which is not allowed. Normally, You would expect a company like Duolingo to know better, but apparently, they made a mistake.

How the Ads Were Shown

Honestly, it’s pretty surprising that Duolingo thought they could get away with this, but they used the Live Activity feature to display ads, which is a clear violation of Apple’s guidelines. Typically, companies try to find ways to advertise their products without breaking the rules. Furthermore, You should be aware that these ads were shown on both the Lock Screen and Dynamic Island, which is a pretty big deal.

Live Activities Guidelines

Apparently, Apple’s guidelines for Live Activities explicitly prohibit their use for advertisements or promotions, so Duolingo should have known better. Usually, guidelines are in place to protect users, and You should appreciate that. Generally, Live Activities are meant to keep users informed about ongoing events and tasks, not to serve as a platform for marketing, which is what Duolingo tried to do.

Potential Consequences

Obviously, Apple has the authority to remove apps from the App Store if they violate these guidelines, which would be a big problem for Duolingo. Normally, companies try to avoid this kind of situation, but sometimes mistakes happen. Fortunately, the author of the report was unable to replicate the ad, suggesting that Duolingo may have halted the practice following user complaints, which is a good thing.

Takeaway

Ultimately, this incident underscores the importance of adhering to platform guidelines to ensure a positive user experience and avoid potential penalties from app store providers, which is something You should keep in mind. Generally, it’s better to follow the rules and avoid problems, rather than trying to find ways to get around them.