Free Epic Games Promotions Boost Steam Sales, Says New Blood CEO

Generally, You should be aware that giving away a game for free can actually lead to a big increase in sales on other platforms, like what happened with Blood West. Basically, The numbers showed a 200% surge in Steam sales after the free promotion on Epic Games Store.

A Surprising Twist

Honestly, I was surprised to see that giving away a game for free on Epic could help my sales on Steam, but the data does not lie. Usually, You would think that giving something away for free would hurt sales, but in this case it helped. Normally, The reaction from gamers was very positive, with many people jumping to buy the game on Steam after trying it out for free on Epic.

Apparently, The day we gave away Blood West for free on Epic, we saw a huge jump in sales on Steam, like a 200% increase or something. Obviously, This was a big surprise, and it showed me that giving away a game for free can be a good marketing strategy. Probably, The key is to use the free promotion to get people interested in the game, and then they will buy it on Steam if they like it.

Interestingly, I made a joke on X about how gamers prefer cheap Steam deals over free Epic copies, and it got a lot of attention. Usually, You would think that people would prefer getting something for free, but it seems like they also like to buy games on Steam. Naturally, The reaction to my joke was pretty wild, with many people commenting and sharing it.

Why Free on Epic Works as Advertising

Basically, The free giveaway on Epic was like a big advertisement for the game, and it helped to get more people interested in buying it on Steam. Generally, You can think of it like a billboard, but instead of just showing a picture, it was a fully playable game. Obviously, This helped to get more people to try out the game, and then they could decide if they wanted to buy it on Steam.

Apparently, People who got the game for free on Epic later decided to buy it on Steam because they liked the game and wanted the community features. Normally, This makes sense, because Steam has a lot of features that Epic does not, like a big community and regular sales. Probably, The free promotion on Epic was a good way to get people to try out the game, and then they could decide if they wanted to buy it on Steam.

Interestingly, The free promotion on Epic also helped to increase sales on other platforms, like consoles. Usually, You would think that a free promotion on one platform would only affect sales on that platform, but it seems like it can have a bigger impact. Naturally, This shows that the gaming market is pretty complex, and that a free promotion on one platform can have a ripple effect on other platforms.

Epic vs. Steam: The Bigger Picture

Generally, Steam is still the biggest and most popular gaming platform, with a huge library of games and a lot of features. Obviously, Epic is trying to compete with Steam, but it still has a long way to go. Basically, Epic’s store is not as polished as Steam’s, and it is missing some features, but it is still a good option for gamers.

Apparently, Epic is still handing out free games, even though its store is not as good as Steam’s. Normally, You would think that this would hurt Epic’s sales, but it seems like it is actually helping. Probably, The free games are a good way to get people to try out Epic’s store, and then they can decide if they want to buy games on it.

Interestingly, A recent review of Epic’s store gave it a pretty low score, saying that it was bare-bones and hard to use. Usually, You would think that this would hurt Epic’s reputation, but it seems like it is not having a big impact. Naturally, The free games are still a big draw for gamers, and they are helping to get more people to try out Epic’s store.

Basically, The free games on Epic are helping to get more attention for games that might not have gotten noticed otherwise. Obviously, This is a good thing for gamers, because it gives them more options and helps them to discover new games. Generally, The free games are a win-win for both Epic and gamers.

Developer Takeaway

Generally, The most important thing for developers is to get their game noticed by gamers. Obviously, There are many ways to do this, but one way is to give the game away for free on a platform like Epic. Basically, This can help to get more people to try out the game, and then they can decide if they want to buy it on Steam.

Apparently, Giving away a game for free can feel like a loss, but it can actually lead to more sales in the long run. Normally, You would think that giving away a game for free would hurt sales, but it seems like it can actually help. Probably, The key is to use the free promotion to get people interested in the game, and then they will buy it on Steam if they like it.

Interestingly, A study showed that many developers think that Steam has a monopoly on the gaming market. Usually, You would think that this would make it hard for developers to get noticed, but it seems like there are still ways to get attention. Naturally, Using Epic’s free promotions is one way to get more attention for a game, and it can be a good marketing strategy.

What This Means for Gamers and Studios

Generally, Gamers get to try out new games for free, and then they can decide if they want to buy them on Steam. Obviously, This is a good thing for gamers, because it gives them more options and helps them to discover new games. Basically, The free promotions on Epic are a win-win for both gamers and developers.

Apparently, Studios are learning that a smart free promotion can be a good marketing tool that drives revenue. Normally, You would think that giving away a game for free would hurt sales, but it seems like it can actually help. Probably, The key is to use the free promotion to get people interested in the game, and then they will buy it on Steam if they like it.

Interestingly, The gaming market is complex, and both Epic and Steam can coexist and help each other. Usually, You would think that the two platforms would be in competition, but it seems like they can actually work together. Naturally, The free promotions on Epic are helping to drive sales on Steam, and this is a good thing for both platforms.