MetaPlanet Launches New MARS Strategy
MetaPlanet, a Tokyo‑based company, is set to launch a new strategy called MARS (MetaPlanet Acquisition and Reserve Strategy) to expand its Bitcoin treasury. The plan, announced by CEO Simon Gerovich at the Bitcoin for Corporations Symposium, aims to raise capital specifically for purchasing more Bitcoin.
MARS Shares Structure
The MARS shares are designed as senior, non‑dilutive Class A preferred stock, meaning they take precedence over other shares in terms of dividends and asset claims. These shares will not convert into common stock and are intended to provide a steady income stream for investors through adjustable monthly dividends. The dividend rate is structured to fluctuate based on the stock’s trading price, aiming to reduce volatility while offering attractive yields.
Comparison with Existing Preferred Stock
MetaPlanet’s approach mirrors Strategy’s successful STRC preferred stock, which has yielded around 10 % annually and maintained stability compared to common stock or Bitcoin itself. Strategy has used similar methods to amass a significant Bitcoin treasury, holding over 650,000 BTC by late 2025.
Additional Financing Instruments
In addition to the MARS plan, MetaPlanet has issued Mercury Class B preferred shares and secured loans backed by its Bitcoin holdings. These instruments further diversify the company’s capital sources while keeping Bitcoin at the core of its balance sheet.
Current Bitcoin Holdings
The company currently holds 30,823 BTC, valued at approximately $2.7 billion, with an average acquisition cost of $108,070 per coin. Because Bitcoin’s current trading price sits below this level, MetaPlanet faces unrealized losses of around $636 million.
Market Context
The announcement of the MARS strategy comes at a time when corporate Bitcoin treasury inflows have slowed. Despite the broader market challenges, MetaPlanet remains committed to expanding its Bitcoin holdings, betting on long‑term upside.
