Apple Kills 15 Products, Launches iPhone 17e & MacBook Neo
Generally, Apple is trying to make room for new products by stopping production of older ones, which makes sense because they launched a bunch of new devices including the iPhone 17e and MacBook Neo. Normally, when Apple launches new products they discontinue older ones, this time they stopped production of 15 older models, which is a lot. Usually, this kind of thing happens when they want to make way for new devices, like the refreshed iPad Air and MacBook Pro models.
What Apple Showed On March 4
Apparently, the event on March 4 was pretty exciting, they showed off ten new devices all at once, and the iPhone 17e was the star of the show. Obviously, the new iPhone is a big deal, but they also upgraded the iPad Air with the M4 chip, and the MacBook Air and Pro lines got the M5 series, which is a big upgrade. Interestingly, they also launched two new Studio Display options, and the MacBook Neo was a nice surprise, it’s a low-cost option that runs on the A18 Pro chip.
Products That Got The Boot
Basically, Apple discontinued 15 older models, some of which were still pretty good, like the iPhone 16e with the A18 chip, which is still a great phone. Naturally, they also stopped production of the 11-inch and 13-inch iPad Air with M3 chips, which were still pretty popular. Furthermore, the 13-inch and 15-inch MacBook Airs with M4 chips are gone, which is a shame because they were great laptops.
Products That Got The Boot
Also, the 13-inch MacBook Pro with an M5 chip and 512 GB storage is discontinued, which is a bit surprising because it was a pretty powerful laptop. Moreover, the 13-inch and 15-inch Pros with M4 Pro and M4 Max chips are gone, which is a big deal for professionals who rely on those laptops. In addition, the Mac Studio combo with an M3 Max and 512 GB memory is no longer available, which is a shame because it was a great option for professionals.
Why It Matters
Personally, I think this is a good move by Apple, it clears out the old products and makes way for the new ones, which is exciting for fans of the brand. Probably, this will also help Apple focus on the new products and make them better, which is a good thing for consumers. Additionally, this means that shoppers can get the old products at a discount, which is a great opportunity for people who want to save some money.
Pricing, Pre‑order & Shipping
Currently, the new devices are available for pre-order, and they will start shipping on March 11, which is pretty soon. Normally, when Apple launches new products, they become available for pre-order right away, and this time is no exception. Generally, the pre-order process is pretty smooth, and you can already see the discontinued products listed at a lower price on many retailer sites, which is a nice bonus.
Apple’s Two‑Pronged Strategy
Generally, it seems like Apple is trying to appeal to two different types of customers, the power users who need the latest and greatest technology, and the budget-conscious buyers who want a good deal. Probably, this is a good strategy, because it allows Apple to compete in different markets and attract different types of customers. Usually, this kind of strategy works well for companies, because it helps them to diversify their customer base and increase sales.
Bottom Line
Ultimately, Apple launched a lot of new products, and discontinued some old ones, which is a big deal for fans of the brand. Normally, when Apple launches new products, it’s a big event, and this time is no exception. Probably, this will be a good thing for consumers, because it will give them more options and better technology, which is always a good thing.
