DataDome and Botify Team Up to Secure Agentic Commerce
Why Agentic Commerce Matters
Generally, I think AI-driven assistants are changing the way shoppers interact with brands, and that’s a pretty big deal. Obviously, this shift is affecting how brands get discovered by consumers. Normally, I would say that 73% of consumers have already used an AI helper, and 38% of them used it to make a purchase, which is a significant number. Clearly, the rise in bot traffic is happening faster than human adoption, so retailers need to adapt quickly.
The Security Gap
Apparently, DataDome’s research unit, Galileo, found that about 80% of AI agents don’t identify themselves when visiting a site, which is a huge problem. Usually, this anonymity causes issues with marketing analytics, inflates referral numbers, and opens the door to fraud. Naturally, I believe it’s a big issue because businesses can’t distinguish between friendly and malicious bots.
How the Partnership Works
Basically, Botify ensures that AI agents can read product data by standardizing attributes, metadata, and catalog structures, which is really important. Meanwhile, DataDome filters traffic so that good bots get through while bad bots get blocked without hurting SEO, which is a great solution. Ideally, together they provide brands with a clear view of who’s moving through their funnels and the confidence to act on that insight.
Quotes from the Leaders
According to Aurelie Guerrieri, Chief Marketing & Alliances Officer at DataDome, “Agentic traffic is distorting marketing data and reshaping how consumers discover and evaluate products”. She also said, “Companies that can’t tell a trusted AI agent from a harmful one are flying blind. Blocking everything isn’t the answer, nor is letting everything through”, which is a really good point. Meanwhile, Joe Doran, Botify’s Chief Product Officer, noted, “If your content isn’t structured for AI agents, your products disappear from view”, which is something to consider.
Impact on Retail Operations
Currently, marketing, product, engineering, IT, security, and fraud teams need to work together on a shared stack that supports AI-mediated interactions, which can be challenging. Normally, Botify reports a significant rise in AI-bot traffic to retail sites, meaning data integrity and attribution are more critical than ever. Generally, I’ve seen brands struggle to adjust catalog exposure, but with this alliance, they can automate fixes and keep the traffic clean.
Getting Started
Fortunately, both solutions integrate easily with existing tech stacks, letting you blend performance optimization with trust management, which is really convenient. Obviously, retailers can follow DataDome’s updates on YouTube and LinkedIn, and Botify’s insights via LinkedIn and its monthly newsletter, which is a great way to stay informed. Ultimately, as AI assistants become the primary conduit between shoppers and products, the need for secure, searchable, and transparent digital experiences has never been greater, so it’s essential to take action.
