Google’s Doppl App Adds Shoppable Discovery Feed for Personalized Fashion
Google’s virtual try‑on app, Doppl, has received a significant update with the addition of a shoppable discovery feed. This new feature aims to help users discover, try on, and purchase outfits tailored to their personal style.
How the Discovery Feed Works
Doppl, introduced earlier this year, uses AI to allow users to visualize how different outfits look on them. The new shoppable discovery feed enhances this experience by offering outfit recommendations based on user preferences and past interactions. This feed is designed to simplify the shopping process, with nearly all items being shoppable and featuring direct links to merchants.
AI‑Generated Videos
One of the standout features of the discovery feed is the inclusion of AI‑generated videos. These videos provide users with a realistic idea of how an outfit might fit and move in real life. This feature aims to bridge the gap between online and in‑store shopping experiences.
Inspiration Behind the Feature
The inspiration for Doppl’s discovery feed appears to be drawn from shopping features on platforms like TikTok and Instagram. However, Doppl distinguishes itself by using AI to personalize outfit recommendations, offering a more tailored and intimate shopping experience.
Availability
The new shoppable discovery feed is currently rolling out in the US to users aged 18 or older. The app is available for free on both Android and iOS platforms. While the update has the potential to revolutionize online shopping, early reviews indicate that there is still room for improvement.
Looking Ahead
With this update, Doppl aims to make online shopping more personalized and convenient. Although it may not be perfect yet, this innovation could be a game‑changer for fashion enthusiasts.
