Land Rover Revives Freelander as Standalone EV Brand with Six Models

Overview

I see Land Rover turning the Freelander name into a whole new brand for electric cars. You should expect six different EV models to arrive over the next five years. My research show they are working with a Chinese company named Chery to build them. You will see the first electric SUV arrive in China during the late part of 2026.

Investment & Operations

I noticed they spend 3 billion yuan to upgrade the factory in Changshu for high production. A new headquarters is going up in Shanghai right now so they can grow fast. You can visit one of the 60 sales spots now; however, they want 100 open by late 2026. I think their new franchise model focuses mostly on making your buying trip easy.

Technology & Design

I know these cars use the iMax platform which fits both batteries and range extenders. Each of the new vehicles come with Huawei driving tech and a powerful 896-channel LiDAR unit. I like that the CATL battery uses 6C ultra-fast charging to save you time. You get to use a Snapdragon 8397 chip for the screen, and this is a first for this brand. My favorite part is how the Concept 97 design looks like a cool, boxy truck from the past. You will find that the clean lines make the car look very modern and sleek.

Market Outlook

I expect Land Rover to sell these cars across the whole world after the China launch. You must watch how they handle the first release to see if they are serious. I believe the data suggest the first launch will tell if the brand succeeds in the busy EV market. You should pay attention to how they use local tech to win the race.