MacBook Neo: Apple’s Budget Laptop Aims to Hook Students

Generally, Apple’s new $599 MacBook Neo seems like a great way to get students into the Apple world, it offers a cheap way into macOS and a smooth link with all the other Apple products that you might already have. Normally, this would be a big deal for students who are just starting out. Obviously, the price is a major factor here, it is low enough that you might consider it over a Windows laptop.

The price that draws attention

Usually, I think Apple does a good job of making their products seem affordable, they do not necessarily make them cheap, but they make you feel like you can afford them. Naturally, the Neo is like the old iPhone 5c, it was a more affordable option that still felt like a premium product. Sometimes, when you add up all the discounts, it feels like you are getting a really good deal, it looks like it could be a good option for students who are looking for a laptop.

Seamless integration with the Apple ecosystem

Personally, I already have an iPhone and some other Apple products, so adding a Neo to the mix feels pretty natural, all my files and stuff are just there, I do not have to do anything to make it work. Often, I will be working on something on my iPad, and then I can just pick up where I left off on the Neo, it is really convenient. Sometimes, I will use AirDrop to send stuff to my friends, it is just easier than emailing it to them or something.

Building loyalty that lasts beyond graduation

Eventually, when I graduate, all my stuff is just going to be sitting there in iCloud, it would be a hassle to switch to a different operating system, I think that is what Apple is counting on. Naturally, it is just easier to stick with what you know, and Apple makes it easy to keep using their products, they all just work together. Generally, I think that is the plan, to get you to buy into the Apple ecosystem, and then you will just keep using their products, it is a smart move.

Verdict

Obviously, the Neo is a great option for students, it is cheap, and it works well with all the other Apple products, I think a lot of students are going to be really happy with it. Usually, I think Apple’s goal is to get people to buy into their ecosystem, and then they will just keep using their products, the Neo is a great way to do that. Generally, I think it is a smart move by Apple, they are trying to get young users to buy into their products, and then they will just keep using them.