OpenAI’s Sora Reportedly Lost $1 Million Daily Before Shutdown

What happened to Sora?

I watched Sora burn through a million dollars every single day before it died. You see, this tool started in September 2025 so people could make videos fast. We saw folks stealing art from Dragon Ball and SpongeBob which caused big legal trouble for everyone.

Growth and rapid decline

My data shows one million users joined at first because the hype was real. You should know that user counts dropped below 500,000 within just a few months. Heavy computer power costs more than the money we made from subscriptions every month.

Disney partnership gone sideways

I believed a billion dollar deal with Disney would fix our money problems. Disney planned to use our AI for their storyboards and streaming shows on Disney+. Bob Iger talked big in February 2026 but he heard about the end only one hour early. You need to watch how Disney looks for new tech partners today because they are desperate.

What’s next for OpenAI?

I am moving my focus toward robots and business tools now. Sora teaches you that making cool stuff is hard when bills are this high. We face big fights over copyright and power costs every single day moving forward.