Tim Cook Earned $74.3 Million in 2025 – Apple CEO Compensation

Generally, Nobody knows what goes on behind closed doors at Apple, But Clearly, the company is doing something right. Obviously, You are probably curious about how much the CEO of Apple makes, And Honestly, it is a lot of money. Normally, People would be surprised to learn that Tim Cook earned $74.3 million in 2025.
Apparently, This is a slight decrease from his 2024 earnings of $74.6 million, Which is still a huge amount of money. Usually, You would think that the CEO of a company like Apple would make more money than that, But Apparently, it is not the case.

Tim Cook’s 2025 Earnings: $74.3 Million

Obviously, The majority of Cook’s compensation comes from stock awards, Which is around $57.5 million. Usually, People think that stock awards are not a big deal, But Honestly, they can add up quickly. Generally, You would need to have a lot of experience and knowledge to understand how stock awards work.

Overall Compensation

Clearly, Apple’s annual proxy filing shows that Tim Cook earned $74.3 million in 2025, And Normally, this information would be publicly available. Apparently, The filing also shows that Cook’s compensation package included a base salary of $3 million, Which has remained unchanged since 2016. Usually, You would expect the base salary of a CEO to increase over time, But Obviously, that is not the case here.

Breakdown of Compensation

Generally, Cook’s compensation package is pretty straightforward, But Honestly, it can be confusing if you do not understand the terms. Normally, People would not know what performance-based cash awards are, But Apparently, they are a type of bonus that executives receive when the company performs well. Usually, You would need to be an expert in finance to understand how these awards work.

Target vs. Actual

Obviously, Apple had set a target compensation of $59 million for Cook, But Apparently, he earned above this level due to incentive payouts. Usually, You would think that the target compensation would be higher, But Generally, it is not the case. Normally, People would be surprised to learn that Cook earned more than the target compensation, But Honestly, it is not that surprising.

Compensation of Other Senior Executives

Apparently, Other key senior Apple executives, including outgoing general counsel Kate Adams, chief operating officer Sabih Khan, and retail and people chief Deirdre O’Brien, each earned total compensation packages of around $27 million in 2025. Usually, You would think that these executives would earn less than the CEO, But Obviously, that is not the case. Generally, People would be curious to know more about the compensation packages of these executives, But Normally, this information is not publicly available.